Cricket Australia has signed a seven -year contract with Disney Star to broadcast all the international crickets of men and women as well as BBL and WBBL throughout India and throughout Asia. The agreement, worth US $ 250 million, will begin in 2023-24.
Disney Star has held CA broadcast rights before 2017-18 when the current rights holder Sony took over. Under the proposed Future tour program, which began shortly before the start of the Disney Star agreement, India will play the five test series in Australia in December and January 2024-25. This will be the first time India has played a five-test series in Australia since 1991-92. Disney Star will also hold the right to the next Australian Home Ashes series in the summer of 2025-26.
Ca’s statement said, “The large audience range -Disney Star’s magnitude will provide a big exposure to the Australian cricket and CA commercial partner in the largest cricket market in the world.
“CA alignment with IPL broadcasters will ensure many benefits including extended BBL cross promotions.”
Disney Star Baru -Newly maintaining the right of IPL TV in children to Inr 23, 575 Crore (around US $ 3 billion.).
“There is a significant interest in our rights and we are very grateful to our current rights holders for their partnership that will continue this season,” said Nick Hockley, Chief Executive of Ca.
Sanjog Gupta, Head of Sports at Disney Star, said, “Cricket Australia represents some of the best content offered by the world of cricket, both the cricket standards played, the popularity of the Australian cricket, competition and narrative or the context of playing in front of expressive crowds and in difficult conditions.”